HELLO!

My name is Joel Liljekvist.
I am currently pursuing a Master’s degree in Innovation & Design at Mälardalen University, having previously earned a Bachelor’s degree in Information Architecture from the University of Borås. I also have several years of experience in advertising, design, marketing, and brand building. Furthermore, my background includes leadership, project management, operational work, process development, and board-level experience.

Academic Portfolio

You are welcome to explore selected works and materials drawn from my accumulated academic experience and qualifications.

Masterprogram Innovation & Design, Mälardalens Universitet 2025

I began the Master’s program in Innovation and Design to broaden my expertise in design methodology and theory, and to deepen my knowledge in areas such as innovation, entrepreneurship, management, and development work. So far, the program has included studies on challenges related to innovation and design, research methodology, project management, human-centered design, the management of innovation and creativity, as well as information design and complexity.
> Volvo Cars – From Safety as a Product to Safety as a Culture: A Journey Of Volvos Innovation History> Individual Reflection: How do we create a system that cares?> Structured Literature Review:
Loneliness and social wellbeing among older adults
> Navigating Uncertainty in Fintech Innovation:
A Case Study of Inter- Organizational Project Failure
> How do young adult women with ADHD experience cognitive load, orientation, and emotional response when navigating digital interfaces of Swedish governmental websites?
> Beyond the Sentence: Reimagining the Path from Inmate to Entrepreneur

Bachelor's Degree in Information Architecture, University of Borås 2024

I studied the Web Editor program from 2018 to 2020 and subsequently obtained a higher education diploma. I returned in the spring of 2024 for further studies, eventually earning a bachelor's degree. The program included coursework in typography, digital design, multimodal communication, content management, social media, graphic design and layout, dynamic web applications, information law, and scientific theory and methodology.
> Bachelor's thesis: Svenska Gymnasieelevers användning av hashtags på TikTok [Swedish]
> Användargenererat innehåll i näthandeln: 
Problematik eller möjligheter och fri reklam utan förbehåll [Swedish]
> Projektrapport: Formgivning av Webbsidor Joel Liljekvist [Swedish]

Political Science Studies, 
Dalarna University 2017

Miscellaneous Certificates & Courses

Work-related Portfolio

You are welcome to explore my previous roles, as well as descriptions of my responsibilities and assignments.

Care assistant
2026 - Current

A summer job complementing studies pursued during the autumn. I work in direct care alongside assistant nurses and a registered nurse at a short-term care unit for individuals with specific needs regarding support, rehabilitation, and personal development. I intend to potentially draw upon the knowledge and experience gained here through autoethnography and reflexivity in future studies focused on healthcare innovation.

Freelance within content management 
2018 - 2026

Through my freelance work over the years, I have collaborated with various clients on everything from setting up project blogs, websites, and social media channels to strategic planning and basic web design.

Chief Operating Officer & Communications Manager 
2019 - 2025

Initially, the work focused on advertising, marketing, web design, and branding. Over time, the scope shifted toward operational tasks, process development, management, and board-level work within the company and its subsidiaries. This work was carried out in close collaboration with management, employees, and customers.
> Draft of digital commercials> State of Cards Card Design Examples

Salesperson & Site Manager
2015 - 2017

I worked on booking appointments for advisors selling air-source heat pumps, air-to-water systems, and heating systems. Shortly after starting, I was promoted to Sales Manager and subsequently focused on staff development and leadership.

Curriculum Vitae

Here you can view my latest updated resumé.
> Current CV Updated 2026 [Swedish]

Joel Liljekvist

"Since childhood, I have had an insatiable hunger to learn new things, broaden my perspectives, and gain experience. My goal, my dream, is to work scientifically while continuously acquiring new skills. Constant growth and development are among my strongest driving forces. Ultimately, being able to use my expertise for the greater good would be a fantastic opportunity."
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tel. +46 (0)72 44 666 33
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