HELLO!

My name is Joel Liljekvist.
I am a Master’s student in Innovation and Design at Mälardalen University, holding a Bachelor of Science in Information Architecture from the University of Borås. With a professional background in design, my work bridges information architecture, strategic innovation, and design methodologies to address complex structural and organizational challenges.

Academic Portfolio

Please view the dropdowns for course materials, student papers, collaboration projects and individual promemorias.

Master's programme in Innovation and Design, Mälardalens University 2026

Bachelour's programme in Information Architecture, University of Borås 2024

The Information Architecture program at the University of Borås emphasizes the strategic design and organization of digital environments. By combining principles of information design, usability, and cognitive science, the institution trains professionals to structure information systems that enhance user navigation, interaction, and knowledge accessibility.
> Bachelor's thesis: Svenska Gymnasieelevers användning av hashtags på TikTok [Swedish]
> Användargenererat innehåll i näthandeln: 
Problematik eller möjligheter och fri reklam utan förbehåll [Swedish]
> Projektrapport: Formgivning av Webbsidor Joel Liljekvist [Swedish]

Dalarna University, Political Science 2017

Research and education in Political Science at Dalarna University bridge local governance with international relations. By applying classical and contemporary political theories to real-world security and policy dilemmas, the institution fosters critical analysis of global power shifts and regional stability.
> Promemoria: Politiska System i jämförande perspektiv [Swedish]
> Promemoria: Liberalerna; Liberalernas ideologi, politik och grund gentemot de Liberala skolorna [Swedish]
> Promemoria: Norden i det nya säkerhetsläget: En realistisk analys av konsekvenserna av ett svenskt Nato-medlemskap för den ryska hotbilden [Swedish]
> Promemoria: Svensk politik och EU [Swedish]

Varied Certificates

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> Digital Tillgänglighet - Inkluderande kommunikation & Publicering [Swedish]
> Digital Tillgänglighet - Inkluderande kommunikation & Publicering[Swedish]

Work
Portfolio

Please view the dropdowns for more information regarding previous assignments and work.

Freelance content management & design 2018 - Current

I partner with clients as a freelance consultant to elevate their brand and digital presence through market analysis, strategic social media management, and targeted digital advertising. My focus is on delivering compelling visual communication and tailored content that aligns with business goals. Working independently, I manage the entire project lifecycle, taking ideas from the drawing board all the way to execution. Previous clients are SEM's, individual projects and smaller ventures.

Chief Operating Officer & Content Creator 
2019 - 2025

In this role, I was responsible for day-to-day operations, including team management and board governance. I developed and implemented internal processes and policy documents that streamlined the organization's administration. Additionally, I held strategic responsibility for web design and copywriting, ensuring all digital communication consistently maintained the highest quality
> Draft of digital commercials> State of Cards Card Design Examples

Salesman & Head of Sales
2015 - 2017

In this role, I led and trained a sales team with a strong focus on performance and quality. My responsibilities included time tracking, recruitment, and monitoring sales quotas. Alongside my leadership duties, I managed client relationships, handled service inquiries, and scheduled maintenance bookings, which honed my problem-solving skills in a fast-paced, customer-facing environment.

Joel Liljekvist

"Since i was a child i have had an unending appetite for knowledge, discoveries and creative thinking. I have never truly found a specific niche that i would like to put all my energy into. Instead, i strive to learn more about much, partake in various sectors and ventures as well as always striving to reach new milestones and key learnings."
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tel. +46 (0)72 44 666 33
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